All marketers are thinking about what the next “new normal” will mean for event programming.
Even with vaccination numbers on the rise, how many people will feel comfortable attending in-person events?
It’s impossible to know for sure today. That’s why we need to prepare for hybrid events. We need to stay agile, meet attendees where they are, and be able to offer more than one way to participate in an event when possible.
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Event marketers are facing a wild ride - from unpredictable market conditions to strained resources. Yet, one thing remains clear: events continue proving excellent means for inspiring content and engagement in new, inventive ways.
Every year, we survey event professionals around the globe and ask them to weigh in on everything from the importance of branding and keeping up with today’s buyers to event formats, budgets, and event tech.
Their collective answers shed spotlights on key trends in event marketing and gave us valuable insights into what's trending, what's working, and what's giving them grief.
We're excited to share their answers in our annual 2023 Events Outlook Report.
Set up information signage or visuals: provide your guests with on-site information right when they walk through the door. Set up signage or TV visuals that remain in the same place and provide relevant information for the event (i.e. a map of the venue or breakout session times) that they can refer back to at any moment.
All marketers are thinking about what the next “new normal” will mean for event programming.
Even with vaccination numbers on the rise, how many people will feel comfortable attending in-person events?
It’s impossible to know for sure today. That’s why we need to prepare for hybrid events. We need to stay agile, meet attendees where they are, and be able to offer more than one way to participate in an event when possible.
